Case Studies

Case Study: In-Car Child Safety

This campaign was prompted by a report indicating that up to 80% of child car seats in Scotland might have been incorrectly fitted, leading to the obvious conclusion that the disturbingly high number of injuries and fatalities suffered by child passengers on Scotland’s roads each year could be significantly reduced if they were properly restrained.

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The Dynamic Group developed a strong, well-researched campaign, provided faultless execution and went beyond the call of duty to ensure its success.
John McIvor - Chief Executive - Lincolnshire PCT