Case Studies

Case Study: Drug driving...youd be off your head

It was prompted by the findings of Durham Police, in the first half of 2002, where more road traffic fatalities were identified with illegal drugs in their system than with alcohol. 

Extensive pre campaign research among the core target of young drivers showed there was scant awareness of the potential penalties for offending or of the inherent dangers. Many viewed it as a ‘soft option’ to drink driving

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Dynamic always delivers on time, within budget and does an excellent job.
Janet Kirrage - Road Safety Education Manager - Transport for London